Trade fair highlight – Premium Shop: Brand loyalty pays off


New brand loyalty program launched for the brand DT Spare Parts

During the Automechanika Frankfurt 2018, Diesel Technic presents new highlights under its motto “Expand your business”. With its new Premium Shop for the brand DT Spare Parts, Diesel Technic supports distribution partners in their active marketing efforts. At the same time, workshop professionals also benefit from attractive rewards for their brand loyalty.

The Premium Shop works as follows: By purchasing products of the brand DT Spare Parts from one of the Diesel Technic distribution partners, workshop customers will receive crown codes, which are printed on the article label of the packaging. They’re easy to spot: they are printed on a yellow background next to a crown. Behind each crown code there is an amount of crowns.

Workshop customers enter the crown code in the Premium Shop at after they have signed up for free. Afterwards, this amount of crowns is credited to the customer’s account. The more products that are purchased, the more crowns are collected – and their credit increases. Transparency about the crown value of a product is given on the article detail page within the Partner Portal.

Each time a customer logs in they can easily see how many crowns they have already collected. From a certain number of crowns, they can exchange these for attractive rewards. The range of rewards consists of sports and leisure items, tools and electrical appliances to travel, event and product coupons.

Those registering for the first time and subscribing to the Newsletter receive 750 crowns for free as a welcome gift.

Workshop customers currently benefit from the attractive welcome campaign “Dreams come true“. Those who sign up until 30 November 2018 are automatically entered into the monthly special draw in which a total of 3 000 000 crowns with a total value of €20 000 are up for grabs.

All natural and legal persons who have purchased DT Spare Parts branded products as an end user for their own use (for instance from a distribution partner of the Diesel Technic Group) over the age of 18 are eligible.