The success of a Partner Shop depends on actively engaging end customers and supporting them on their digital journey. To help distribution partners drive adoption and increase online ordering, Diesel Technic provides a range of marketing, training and activation tools.
Go-Live Events
A successful launch creates awareness and encourages customers to start using the Partner Shop from day one. Depending on the target group, partners can organize customer evenings, workshop open days, barbecue events or digital launch events to introduce the platform and demonstrate its benefits. Possible campaign messages include:
- Go Digital. Grow Together.
- Together We Go Live. Together We Grow.
- Ready. Set. Go Live.
- Your Workshop. Your Shop. Your Growth.
- Shift Your Business into High Gear.
Training & Activation Program
Diesel Technic's Parts Specialists can support partners during customer activation by conducting training sessions, presenting the Partner Shop and explaining the key benefits of digital ordering. Training topics include product search, VIN search, category navigation, order tracking and other useful shop functionalities.
First Order & Repeat Campaigns
To encourage customers to try the Partner Shop for the first time, various activation incentives can be offered. Examples include welcome discounts, free shipping, vouchers for future purchases, Premium Shop rewards, branded merchandise or practical workshop giveaways.
Customer Reactivation
Customers who have not logged in or placed orders for a longer period can be re-engaged through automated marketing campaigns and targeted promotions. This helps maintain activity and increase long-term customer retention.
Annual Partner Shop Awards
To recognize outstanding engagement, selected customers can be rewarded through annual Partner Shop Awards. Awards may be based on order volume, growth or platform usage and can include exclusive experiences, workshop branding packages or the Partner Shop Champion Award.
The goal is simple: help customers discover the benefits of digital ordering, increase usage of the Partner Shop and create long-term business growth for both partners and customers.