Positive mid-term review for the Partner Program 2017


Creative promotion activities delight workshop customers

Diesel Technic supports distribution partners in promotion activities for the DT Spare Parts and SIEGEL Automotive product brands. Interesting information events and informative training sessions round off the offer. Workshop customers enjoy creative activities together with new information that bring fun and variety to what is often a tough working day.

Meanwhile, the winners of the online betting game for the football champions league kick-off round, for which the "Aftermarket Champions" were sought and found between February and June 2017, have received their prizes totalling a value of €5000. They and other mechanics are already looking forward to further activities and cannot wait for the next round of betting to begin.

The invitation from "Dieter", the happy mechanic mascot, for "barbecue & beer" was taken up by the 20 most loyal workshop customers of the Diesel DR distribution partner in Hungary. They and Dieter met in June at a cosy grill and exchanged experiences over some tasty food and drinks. Afterwards, they attended an information event and went on a company tour, which gave them a taste of the variety of the product range offered by the DT Spare Parts brand and Diesel DR services. All the visitors are keen to take part again next time.

In the "Sales competition for DT Transporter Parts", the ten most successful distribution teams take part in a sales competition for transporter spare parts. The top prize for the distribution employees is a three-day rally in a minibus together with their most regular workshop customers and a visit to selected highlights in north Germany.

In keeping with the slogan "buy & smile", the SIEGEL Automotive brand, together with its distribution partners wishes its customers a relaxing summer, whether at home or on holiday. A SIEGEL Automotive photo corner in the shop, complete with sun lounger and palm tree, gives creative workshop customers an opportunity to have fun taking a selfie and to win a holiday voucher in the "SIEGEL Automotive - Holidays campaign". The prize will be awarded for the most unusual photograph and the photographer can then look forward to their next holiday.

In summer, the SIEGEL Automotive "Ice Surprise" campaign is welcome refreshment. Distribution partners surprise their workshop customers on hot working days with a cool box full of ice cream bearing the SIEGEL Automotive brand, bringing a smile to everyone's faces as they are used to when buying products with attractive spare parts prices.

As part of its Partner Program, Diesel Technic is offering its distribution partners a variety of promotional activities, as well as information events and training sessions for its workshop customers, actively supporting them with implementation. It is now time to apply for activities in the second half of 2017, also early applications for activities in 2018 are already being accepted. Workshop customers who are interested in both product brands and who would like to be rewarded at some point for their loyalty should contact their nearest spare parts dealer to get involved.

Diesel Technic and its spare parts brands DT Spare Parts and SIEGEL Automotive are looking forward to further fun activities in conjunction with distribution partners and workshop customers!