DIESEL TECHNIC at the Automechanika Gulf08.06.2006

The largest trade fair for the automotive spare parts industry in the Middle East has been taking place in the United Arab Emirates since 2000 and could register a new record number of visitors this year. The international status of the trade fair was confirmed by over 650 exhibitors from 40 nations and more than 10,700 visitors from 89 countries.

DIESEL TECHNIC (M.E.) FZE’s 10 year company anniversary in the past year was the reason enough to present itself as an exhibitor at this important trade fair. At the German stand, which stood under the motto “Made in Germany”, DIESEL TECHNIC presented its new, modern face to the international trade fair audience for the first time. The 90 m² generously arranged exhibition stand always attracted a lot of visitors and was a very great point of interest for may professional visitors.

At the beginning DIESEL TECHNIC was fortunate to welcome a prominent visitor: HE Abdul Rahman Mohammed Al Owais, Minister of Culture, Youth & Community Development, who showed and interest in the company and its products. The television station “Al Majd“, which regularly covers all trade fairs in the Middle East, also showed great interest and interviewed Deputy General Manager Fritz Kohler for television.

The highlight of DT’s participation in the trade fair was an advanced promotion for DT spare parts in which the upcoming release of the new spare parts catalogue for Mercedes-Benz Actros/Axor was announced. In five showcases, spare parts suitable for vehicles from MERCEDES-BENZ, SCANIA, VOLVO, MAN and DAF were presented, which again emphasized that DIESEL TECHNIC are the experts for quality spare parts for European trucks and buses.

The 8 person DIESEL TECHNIC booth team, under the direction of General Manager Dirk Heibel, was supported by Ralf Nädtke, Director of overseas marketing for the DT-DIESEL TECHNIC AG in Germany, who has been known by numerous customers in the Middle East for over 10 years. After their first successful trade fair appearance, the entire sales representatives team was positive about the outcome, which means that in the future DIESEL TECHNIC will again be represented at trade fairs in the region.

Further links to the subject:
- Automechanika Gulf
- German pavilion